So maybe you don’t like certain drinks. Maybe you’re more of the kind of person who enjoys a fruit drink. There’s no need to be embarrassed about enjoying the flavor of apple, especially now that Jack Daniel’s has introduced their Tennessee Apple Whiskey. You won’t have to worry about being teased for getting a “kid’s drink” any more.
Jack Daniel’s has teamed up with FCB to get word out about the new whiskey flavor. Teddy Brown, the EVP and executive creative director for FCB Chicago, spoke of the new flavor, explaining, “Too often, people entering social situations reach for a beverage they don’t actually enjoy due to ‘flavor anxiety,’ or the fear of how their flavor choices will make them look. ‘Pick Boldly’ uniquely highlights the bold confidence that Jack Daniel’s brings. With Jack Daniel’s Tennessee Apple, drinkers can choose the taste of crisp, refreshing apples and the bold character of jack, or, well, maybe they don’t mind settling.” TV spots will be airing during MLB, NFL, and WWE events, no doubt prompting many viewers in sports bars to request the new flavor.
“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding flavors and ingredients,” says Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples It’s like a freshly picked apple in a glass of Jack.” This new flavor is made using classic Jack Daniel’s whiskey and combining it with an apple liqueur. People have been combining apples with whiskey for years, and now you can have the official combination. You might also try a “Jack Apple Fizz” which adds in soda and lemon juice with the Apple Whiskey, or enjoy it as a hot toddy, in spiked cider, or just on the rocks.
So forget your embarrassment over enjoying fruity flavors and pick up a bottle of Jack Daniel’s Tennessee Apple Whiskey. The 70 proof drink is available for $26.99 for a 750 ml bottle.