Jim Beam’s $125 Bourbon Proves Sons Are Like Fathers

Freddie Noe is the son of Jim Beam Master Distiller Fred Noe, and much like his father, Freddie is out to change the world of whiskey. The best news is that this whiskey is available for only $125.

Since 2017, Noe has been sharing his Little Book line on an annual basis. While other American whiskeys eschew blending, the Little Book celebrates the practice. It’s not that the American market snubs its nose at blending, nor is it that you can’t have an excellent spirit come out of blending (the Japanese whiskey culture has been successfully offering excellent versions for years). The problem most likely comes from the Alcohol and Tobacco Tax and Trade Bureau, which defines blended whisky as having only 20 percent whiskey. Many end consumers have come to equate “blended” with using cheap, unaged grain. Little Book, however, is anything but.

Jim Beam’s New $125 Bourbon tag

Little Book, dubbed “The Road Home,” is a blend of Jim Beam bourbons—a 9-year-old Knob Creek, a 9-year-old Basil Hayden’s, an 11-year-old Booker’s, and a 12-year-old Bakers. Noe was thinking of his grandfather, legendary master distiller Booker Noe, when he put this blend together. “The inspiration for me was trying to get to a liquid that has the flavors that Granddad enjoyed and was looking to share with the world,” says Noe. This blend comes at you with a 122.6 proof that has notes of vanilla oak, caramel, and cinnamon.

“If you asked me if I would ever blend these four , I would have said, ‘Hell no,’ because they were really precious to me,” states Noe. “But these are the best to tell the story of my childhood growing up in Kentucky.” With a pedigree like Noe’s, that childhood must have been one of incredible tradition and training in the fine art of distillery.

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