Metallica is releasing their first liquor, a blend of American bourbon, rye, and whiskey, that has been named Blackened American Whiskey. The whiskey takes its name from the eight minute long “Blackened” from the band’s And Justice for All album. It’s not just the name of the song that plays a role in the whiskey. Music actually plays a role in the aging of the spirit. According to Metallica, the blend “is housed in black brandy barrels and inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey.” That’s right, the Blackened American Whiskey actually goes to the School of Rock before being released for consumption.
So, what’s the verdict? Does blasting the whiskey with Metallica music during the aging process actually improve the flavor of the whiskey? Metallica isn’t the first to “sound age” liquor. A bar in Washington D.C. specializes in sound-aged liquors. In Kentucky, Cooper and Kings uses rock music for its maturation process. The process has even been the subject of scientific studies. Regardless of whether it works or not, the whiskey does have the pedigree of having been developed by Maker’s Mark’s former master distiller Dave Pickerell, who has overseen the distillation, putting together a different playlist for each batch of 5,000 bottles.