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Roger Federer Uncorks a History of Champagne in Moët & Chandon’s ‘Through The Eyes Of’

When you think excellence on the court, you think Roger Federer. For over two decades, the Swiss dynamo has dominated the world of tennis, winning hearts and never compromising on class. So naturally, when revered champagne house Moët & Chandon went looking for an ambassador, the answer was simple. That deal was signed nearly a decade ago and while the serves might be a little slower and the neatly tucked hair behind the ears – a little greyer, the partnership has never been stronger. Moët & Chandon has just unveiled the teaser trailer for its latest campaign starring none other than the Fed Express himself.

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Moet and chandon roger federer

Image: Moët & Chandon

The new six-part series, entitled Through The Eyes Of… is set to showcase the unique history of the award-winning drop. From discussions with those responsible for upholding the brand’s legacy of success to a chance meeting with the iconic Moët Famille, the region’s terroir is unearthed in truly breathtaking fashion.

But Through The Eyes Of… is far from just an exploration of fine champagne. The video series takes fans into some of the Maison’s most secretive locations, with Federer twisting and turning through a maze of ancient walls to land at a uniquely modern place. Strolling through the vineyards, Federer joins Cellar Master Benoît Gouez to discuss biodiversity and sustainable viticulture, two key principles in Moët & Chandon’s ongoing plans.

2 moet and chandon roger federer

Image: Moët & Chandon

While the first episode is yet to drop, Through The Eyes Of… looks to be a stunning journey through champagne and culture. After all, when two legends join forces, things usually go done well. The first episode of Roger Federer’s Through The Eyes Of… video series with Moët & Chandon debuts on Wednesday, 8 September. After that, new episodes are set to be released weekly.

Check it out

1 moet and chandon roger federer

Image: Moët & Chandon

You’ll also like:
How to Open and Serve Champagne Properly
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