Nobody wants to get taken advantage of. We all want to get the best price for the best quality. But according to a report in Whisky Magazine from a couple of years ago, bourbon production has increased some 250 per cent since 1999. That kind of popularity has led to a lot of bottom-shelf whiskies getting more than what it may deserve. “Overpriced Bourbon” on Instagram is here to help you out. Their “main goal is to educate people about finding Bourbon and what a good price looks like.”
Instagram users can submit pictures of bourbon on store shelves for the owner of Overpriced Bourbon or commenters to either approve or disapprove of the price. The site uses a ranking system that is beyond simple to understand—the price either gets a thumbs up to signify a good combo of quality and price or a thumbs down to warn you away from it. The site also shares the Google maps listing for the store.
The account isn’t looking to shame the distillers, but rather has its sights set on individual stores. With over 35,000 followers, it’s apparent that the need is out there. And you can definitely tell that from the pictures that get posted. A prime example is Buffalo Trace’s Weller Special Reserve. One photo shows the bottle priced at $24.99. The very same bottle in another photo is priced at $99.99. Bourbon pricing is a bit of the Wild West, with stores pricing bottles at whatever they feel they can get away with. But you don’t have to let yourself be taken advantage of anymore. You can sign on to Instagram and go to Overpriced Bourbon to get the help of fellow whisky aficionados so that you can keep bourbon in your glass, and your money in your wallet.