Remember when 24 cans used to be enough? Back in 2019, Pabst Blue Ribbon, the iconic American beer favoured by rednecks and shotgunned by frat boys on Spring Break, made headlines with a 99-can slab of beer. Two years later and PBR has taken things to new heights, by crafting a carton nearly 18 times the size of that behemoth. Yep, this Fourth of July, PBR is offering an absolutely insane 1,776-can carton. “This is the Original Past Blue Ribbon 1776 Pack,” the package reads. “It can hold 1,776 Pabst Blue Ribbon beers and infinite amounts of freedom. You’re welcome, America.”
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“We figured the best way to honour the year America claimed its independence was to make a box that held that many beers — 1,776. It’s the least we could do,” Nick Reely, PBR’s VP of marketing, joked in the announcement. “Actually 1,776 is the most we could do because 1,777 seemed excessive.”
While 1776 has clearly been chosen to celebrate the year of America’s independence, the mathematicians amongst us have done their best to divide the drinks. The total number of cans is divisible by the number in a standard case of beer, making the 1,776 pack equal to an even 74 cases of beer. To put that further into perspective, that’s a whopping 10.5 kegs worth of the good stuff.
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