Boasting a brand partnership portfolio including Bud Light, Doritos and Crocs, it may be surprising to see the face-tatted Post Malone sitting atop the elite world of wine. However, the 27-year-old rapper has never been one to get intimidated by labels or tradition and has seemingly developed the Midas touch in all business endeavours. Since launching his drink product in 2020, a Provencal rosé called Maison No.9, bottles have been flying off the shelves faster than his album records. Today, we can reveal Aussie fans will now be able to taste the creation he affectionately calls “the juice”, but don’t expect it to sit in stores for very long.
Post Malone’s Maison No.9 will arrive in Australia this October, with only 10,000 bottles available. Record-breaking sales in the US and UK saw 50,000 bottles sold in 48 hours, so we recommend turning up your internet speed and having the refresh button ready to go if you’re keen to swipe a bottle.
Maison No.9 was born from Post Malon’s love for the Mediterranean lifestyle and rosé wine in particular. Joining forces with music manager Dre London and James Morrissey of Global brand Equities, the three founders worked closely with multi-award-winning Provence winemaker Alexis Cornu to perfect the liquid, sampling over fifty blends before landing on their desired balance.
“I always loved the Mediterranean – there’s just something about the lifestyle out there. When you venture into the hills of Provence, it’s a special vibe. The people have always been so nice to us, we are always welcomed. I just like the pace of life,” Post Malone previously stated in an interview with W Magazine.
Post was first introduced to the pink wine by fellow A-list celebrity Mark Wahlberg. “I was hanging out with him at his house and he has this crazy wine collection. He really turned me on to the good stuff,” explained Post Malone.
“After that me and (music executive Dre London) started exploring new wines in restaurants, and got a real taste for it.”
For those keen to pop a bottle, fans can expect aromas of freshly picked fruit, with hints of sweet French desserts once uncorked. From there, the clean, dry, crisp finish is balanced and round with a texture that is mouth-watering and savoury – “perfect for drinking on its own or alongside light dishes”.