Bundaberg Rum-Flavoured Ice-Break Iced Coffee is Here

By Ben Pobjie - News Published: 23 Oct 2019, Last Updated: 8 Jun 2021

Since the dawn of time, or at least for a few years now, people have been pondering the question: how can iced coffee be made better?

The answer, when it finally came to them, seemed so obvious: make it taste of something other than coffee. And so, eventually, as was inevitable probably, we have arrived at the endpoint of the iced-coffee experiment: Bundy Rum-flavoured Ice Break iced coffee.

Ice Break has been very successful selling its iced coffee – or rather, its iced coffee-flavoured milk drinks – up till now, but they recognised, as we all do, that iced coffee just isn’t enough: we want that tantalising whisper of alcohol to make our breaktime truly refreshing.

everyone stop what you are doing right now. this is not a fucking drill. pic.twitter.com/vgRzdSZueC

— Dan Condon (@doncandon) October 17, 2019

Of course, it WILL only be a tantalising whisper: these Ice Breaks are only infused with the flavour of rum, not the liquor itself, because they are sold out of your local servo fridge and there are limits to the Aussie larrikin spirit. But still, as they say: coffee that tastes like rum may not be as good as rum, but it’s still better than coffee that tastes like coffee.

These Bundy Ice Breaks may not last long though: the very idea screams “limited time only”, so you’d be well-advised to start stockpiling now, if you don’t want a coffee-flavoured future.

Ben Pobjie

Ben Pobjie is an accomplished author, commentator and columnist who specialises in studies of Australian history and culture. A prolific writer, Ben’s work has appeared The Age, New Matilda, King's Tribune, Crikey, The Roar, Meanjin, GQ, Mamamia, The Punch and many others. He also has several books to his name, having published titles Superchef, Surveying the Wreckage, and The Book of Bloke. Additionally, Ben’s work has spilled into the realm of television and comedy, writing for You Have Been Watching on Foxtel and The Unbelievable Truth on Channel Seven, with the media expert appearing frequently on ABC radio, Triple R, 3CR and 2SER.

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