If there is one thing the Australian drinking culture is built on, it is rum. From the 1808 Rum Rebellion that saw the New South Wales Corps overthrow an anti-drinking government, to the wealth of polar bear advertisements we see on TV, Australia has for long built its foundations on the dark, brown spirit. However, in recent times, the influx of gin distilleries and the success of Aussie whisky-makers on the world stage has pushed rum to the back seat. Until now.
Queensland-born rum Substation No.41 has just been crowned Rum of the Year at the London Spirits Competition. Taking out the title was no mean feat. The Aussie success story beat out the likes of Neptuns Dark Rhum from Germany, Khukri XXX rum from Nepal, Mandalay Export Rum from Myanmar and the US’ own Cutwater Gold. In fact, the rum received 96 points out of a possible 100 across the quality, value and packaging criteria. Not a bad effort for a little distillery in Queensland.
“This is a Queensland dark rum with vanilla and toffee-like notes, followed by deep fruitcake flavours. It has spent two years in barrel, and has great depth of flavour,” said Pia Harris, brand manager for Substation No.41. “The Substation No.41 is popular among drinks lovers who want a delicious Australian rum at an incredible value. We couldn’t be more thrilled that it’s now being recognised on the global scene.”
She isn’t wrong. Substation No.41 retails for around $42 at Dan Murphy’s, making it one of the most affordable award-winning additions to the liquor cabinet we’ve seen for some time. According to Harris, the rum is inspired by the Substation No 41 rum bar in Brisbane’s iconic Breakfast Creek Hotel. The huge rum room houses over 500 varieties of rum sourced from all over the world, with a special focus placed on those from the Sunshine State.
“Rum is traditionally made with the components of sugar production, so many distilleries tend to be near regions where sugarcane is grown or refined. This is why we see an over-index of rum distilleries in tropical areas such as Queensland,” she said.
Perhaps with the win under their belt, we might see a few more Queenslanders take to the fine art of rum-making. You can pick up a bottle of the award-winning Substation No.41 rum via the link below.