As expected, Elon Musk is shaking up Twitter. Since completing the USD$44 billion (AU$69 billion) takeover last week, the new owner has directed his employees to swiftly introduce paid verification to the social media platform. So for those wanting to keep their prized blue tick status, it’s now going to come with a price.
The whole verification process is being revamped right now
— Elon Musk (@elonmusk) October 30, 2022
The tech mogul’s objective is to replace Twitter Blue, the platform’s current USD$4.99 subscription service, with a more expensive option that provides users with additional benefits, including verification. Twitter is planning to charge USD$19.99 (AU$31) for the new Twitter Blue subscription.
Musk has allegedly directed his employees to launch the updated feature by November 7th or they will be fired. Those who are presently verified have 90 days to subscribe to the new Twitter Blue plan once in effect, or they will risk losing their verification.
The Tesla CEO has been clear in the months leading up to his acquisition that he planned to alter how Twitter verifies accounts and handles bots. On Sunday, he tweeted: “The whole verification process is being revamped right now.”
Even though he’s barely days into being “Chief Twit”, Musk has made a number of quick, yet monumental changes to Twitter and its structure. We’ve already witnessed mass layoffs, the dissolution of the board of directors and the introduction of Telsa engineers as new technical advisors. He’s also decided to change Twitter’s homepage for logged-out users, which now redirects to the Explore page that shows trending tweets and news stories.
Stay tuned for more updates to Twitter, as we suspect this won’t be the last of Musk’s moves to overhaul the platform.