Fitbit has announced four new fitness trackers which are designed to make health and fitness accessible to more people across the globe. The latest wearables will be priced competitively, with Fitbit looking to add to its already impressive 27 million active users. The new Fitbit wearables are expected to begin rolling out later this month.
“Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone – regardless of fitness level or goals,” said James Park, co-founder and CEO of Fitbit.
“With our newest products, we’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels – even those who have never tried a wearable.”
Building on the success of last year’s Fitbit Versa, the new Versa Lite Edition is an everyday smartwatch offering 15+ goal-based exercise modes with automatic tracking. Fitbit PurePulse takes care of the 24/7 heart rate monitoring and Sleep Stages tracking, and the easy-to-use device possesses a relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators such as sleep apnea. Versa Lite’s battery lasts 4 days, is swim-proof and will be available in a range of colours for $249.95 AUD.
Inspire HR is Fitbit’s most affordable 24/7 heart rate tracker coming in at $179.95. It packs all-day activity and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and guided breathing for winding down.
Fitbit Inspire is an even cheaper option although it doesn’t include a heart rate monitor. Coming in at $129.95, Inspire packs the essential health and fitness features like automatic activity, exercise and sleep tracking, reminders to move and timer and stopwatch apps. Both Inspire models have a new modern, comfortable and swim-proof design with a touchscreen display, smartphone notifications and up to 5 days of battery life.
The last new wearable is the kid-friendly Fitbit Ace 2, suitable for ages 6 and over. It’s designed to teach healthy habits at an early age and encourage more active time with family and friends. Ace 2 has a new swim-proof design with a bumper to protect the screen and will be available in bold colours and patterned designs. Ace 2 debuts animated clock faces, avatars and cover photos to personalise profiles within the Fitbit app.
Along with the new wearables, the Fitbit app will soon receive a redesign making it easier to view and understand stats, log data and discover new content. Fitbit is also launching the beta of a rewards program to test ways to motivate and engage users to reach their health and fitness goals. Users can earn points for everyday activities and redeem them for discounts on Fitbit products and partners like adidas and Blue Apron. The rewards program is expected to lead into Fitbit’s paid premium service later in the year.