A Karen with a mask

Domino’s Free Pizzas for ‘Karens’ Campaign Doesn’t End Well

Domino’s Australia has announced a cheesy lifeline to 100 lucky Karens, for their chance to win a free pizza. All you have to do is upload a copy of your ID and tell them in 250 words or less why you’re a ‘nice’ Karen. The only catch is, you must be a “mask-wearing, law-abiding” Karen to be eligible for the giveaway, so I guess that rules out our infamous friend at Bunnings.

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CALLING ALL (MASK WEARING, LAW ABIDING) KARENS! ??It’s a tough time to be a Karen. Karen the nurse, Karen the…

Posted by Domino's Australia on Monday, July 27, 2020

It comes following the implementation of mandatory mask-wearing rules in Victoria after the state was placed in Stage 3 lockdown due to a massive spike in COVID-19 numbers. With 9,304 total cases in Victoria (as of 29 July 2020) and 295 new cases diagnosed since 28 July,  Premier Daniel Andrews is urging everyone to “stay home and get tested if you have symptoms.”

Andrews has also slammed the behaviour of some – notably bad Karens – who have chosen to obtuse during the pandemic by openly challenging police officers and store staff about the new mask-wearing regulations, in addition to flaunting their non-mask-wearing behaviour. Their misguided reasoning being that it violates their human rights.

To that, Andrews had this to say: “Seriously, one more comment about human rights – honestly. It is about human life. If we continue with this stuff, standing in the car park of Bunnings reading whatever nonsense you have pulled up from some obscure website. Their behaviour is appalling. Their views have no basis in science or fact or law. Don’t focus on them.”

Now thanks to Domino’s, well-behaving and law-abiding Karens across Australia can share their stories about how they are one of the ‘nice’ Karens over a slice of pizza. The campaign titled “Calling All (Mask Wearing, Law Abiding) Karens!” aims to support Karen’s in these “tough times.”

“Karen the nurse, Karen the teacher, Karen the mum, Karen the neighbour, Karen the mask wearer – we’re all in this together, but a vocal minority who believe rules and laws don’t apply to them have given the name ‘Karen’ a bad rap this year.”

“At Domino’s, we know there’s plenty of Australians named Karen that aren’t, well, ‘Karens.’ Let us know if you’re one of them by completing the form… We may send some pizza your way!”

Even if stereotypes are difficult to change, the campaign will award 100 good Karens with pizza, and isn’t that what sharing is all about?

As you would expect, Karen’s were none too happy about Domino’s efforts to share a free pizza with them. As several women, Karens and non-Karens alike, took to social media to voice their concerns.

One Twitter user wrote, “There are so many GENUINELY marginalised people doing it tough right now/always, & you wanna give free pizza to… Karen? This misses the mark completely. Give pizza to people in poverty, people who can’t get a wage subsidy… people who are ACTUALLY struggling.”

While another user questioned whether or not Dominos would consider giving free pizza to people in poverty, to which they responded, “we would love too but we would like to focus on ALL (NICE) KARENS for now :)”.

In a formal response, Domino’s said: “We do give hundreds of thousands of pizzas to key groups of people who need it, including our feeding the frontline activity which sees us donate thousands of pizzas to the hospitals, medical workers, and the homeless.”

We are sorry. Throughout COVID-19 we’ve tried to bring a smile to customers faces, with our pizza and our social…

Posted by Domino's New Zealand on Tuesday, July 28, 2020

Already in damage control, Domino’s New Zealand tried to minimise the damage with an apology tweet, saying they were trying “to bring a smile to customer’s faces”.

So, while Domino’s may have been trying to give Karens a fair go, it seems for once, it’s the rest of the country that wants to speak to the manager.

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