Generally, you don’t mess with a classic—unless you have a winning strategy, which is what Doritos has with their Flamin’ Hot Nacho Chip.
We’ve seen the trend of changing up flavours to make foods taste like other foods, or adding an insane amount of kick to a flavour profile to try and drive up sales.
Doritos may benefit from increased revenue because of this new flavour, but the jury is back and the chips are winners.
The Flamin’ Hot Nacho Chips take the classic nacho flavour of Doritos and add in a spicy burn. You might remember the Doritos Blaze—that’s a close comparison, as is Frito-Lay’s other hot chip, the Flamin’ Hot Cheetos.
Just like the Cheetos, the Flamin’ Hot Nacho Chips are fire red. First tastes make you think of the classic nacho chip, but then the spice starts to kick in.
And it keeps kicking in.
“Doritos Flamin’ Hot Nacho is a new, unique flavour that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” states Leslie Vesper, senior director of marketing for Frito-Lay North America.
“We’re excited to bring together two of our most popular flavours just in time to spice up the snack aisle for the new year.”
Doritos Flamin’ Hot Nacho will be available in 3.125-ounce bags and 9.75-ounce bags.