The Japanese art of origami is getting a sweet update. Japanese KitKats are replacing their plastic packaging with origami paper that you can turn into cranes. The move is a part of Nestle’s announced plans to use 100 per cent recyclable packaging for its products by 2025. The move follows the company’s announcement of the creation of their new Nestle Institute of Packaging Sciences in December. The new division is part of Nestle’s global research organization and will look into sustainable packaging material options for the company’s products.
“Plastic waste is one of the biggest sustainability issues the world is facing today,” says Mark Schneider, CEO of Nestle. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use, and recycle. Our ambition is to achieve 100 per cent recyclable or reusable packaging by 2015.”
With Japan being the biggest consumer of KitKats—some 4 million KitKats are sold every day in Japan—Nestle estimates that replacing the plastic wrapper with a more eco-friendly matte paper could cut down plastic waste by 380 tons each year. “We want to be a leader in developing the most sustainable packaging solutions for our food and beverage products,” said Schneider.
The new packaging will be used for the most popular flavors of KitKat minis—original, matcha, and dark chocolate. Each package will come with instructions of how you can turn the wrapper into a traditional origami crane. The minis are just the start. Nestle plans to release paper packaging for the normal-sized KitKats as well as single-layer paper wrappers for individual KitKats by next September.
Earlier this year, Nestle released a new snack bar that comes in packaging that is completely recyclable and can degrade in a marine environment in just six months. Nestle also debuted a chocolate bar that is made without any refined sugar.