Just when we were about to start shredding for summer, US cult fast food chain Wendy’s announces they are coming Down Under. That’s right, the American fast food chain has partnered with Sydney-based franchise strategist DC Strategy in an effort to break into the Australian market. Based on our nation’s love for a dirty fried feed, we think they’ll do just fine.
Not to get confused with the ice cream chain, Wendy’s Milk Bar, Wendy’s boasts over 7000 stores worldwide and hopes the move onto Australian turf will “accelerate global growth” of the brand.
While the location for the first Wendy’s restaurant is yet to be confirmed, DC Strategy said it’s looking for “world-class, experienced franchise partners with strong operations experience and a proven track record for growing brands in Australia”.
“The brand is also focused on building long-term relationships with partners who share Wendy’s values, commitment to quality, and passion for fast food done the right way,” it said in a statement.
The global empire, which was first established in 1969, become a fast food giant across America, Europe, Asia and even New Zealand (How did the kiwis get one before us?) Wendy’s has built its brand on its square patty burgers, stuffed potatoes, chilli con Carne, “America’s favourite breakfast”, and the famous “Frosty” frozen thick shake. Growing a cult-like following online, their Twitter account has more than 3.9 million followers.
The news comes in the same year both Mark Wahlberg’s Wahlburgers and the operators behind the iconic Five Guys planted their flag in Australia. Wendy’s will compete with other US-based chains operating Down Under, such as Taco Bell, In-N-Out and Carls Jr.
If you’ve got a spare $1 million lying around, you can now apply to manage one of Australia’s first Wendy’s franchises.