Youtube step aside; Instagram TV is here and has hit 1 billion users within its first day. In a bid to compete against the video platform giant Youtube, IGTV now enables its users to upload videos of up to 1 hour.
The new feature is set to open up a whole new method of making and viewing video content by way of its “mobile-first” focus giving marketers & creators yet another video format to consider when wanting to optimize their reach. The new stand-alone Instagram app is different and perhaps even revolutionary when compared to other digital media video platforms as its full screen, vertical function is solely centred around creating an immersive smartphone video experience unlike ever before.
Users can create their own channels and vertical videos and likewise, they can also follow channels that are of interest to them. Mobile video continues to grow and as said in a statement by Instagram; “By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals”.
IGTV is in essence, an easier way of connecting with your audience and being discovered by new people. The future of video is mobile, and IGTV is leading the way.