Let’s talk condoms. It’s the right thing to do and any sexual health educator will slap a gold star on you. But why does it feel so awkward and embarrassing? These same questions have been asked by Brad Zadow and he decided to make a change. Long Johns is a Pozible project with the aim to break down the taboos and stigmas surrounding topics like condoms, contraception and STI’s. By utilising new branding, packaging and marketing as well as being stocked in locations that was never considered for contraception to be available before, to then create awareness and sexual health education.
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