Did you know Matthew McConaughey is the Creative Director of Wild Turkey? Well, he is, and the Academy Award-winning actor is heading to Australia this month to launch Wild Turkey With Thanks, an initiative designed to support and celebrate Australia’s unique wildlife and wilderness.
McConaughey and Wild Turkey have partnered with travel startup, Unyoked, to design and launch an off-the-grid cabin that will encourage more Australians to reconnect with the wild.
The cabin will be launched in Sydney on November 20 before it’s placed in a wilderness area of New South Wales to be made available to the public for bookings from early December. A percentage of the proceeds generated from the cabin and $1 from every bottle of Wild Turkey Longbranch sold in November and December will be donated to Unyoked’s charity partner, the Foundation for National Parks & Wildlife. Longbranch is McConaughey’s own Wild Turkey bourbon.
“Australia has always had a special place in my heart,” said McConaughey. “I lived there for a year out of high school and have worked there many times making movies. An original Australian initiation is its rugged beauty. Mother nature demands you engage with her.”
“And now I’m coming back to meet and celebrate the unwavering conviction of Aussies who work tirelessly to preserve and protect the beautiful wilderness and wildlife that is their own.”
Unyoked is a groundbreaking startup founded by Australian twin brothers who were determined to provide respite and change the pace of life. The two explore and carve out meaningful, reflective spaces in nature through state-of-the-art cabins across Australia.
Founders Chris and Cam Grant recently met McConaughey during the filming of Wild Turkey’s global content series, Talk Turkey, after he was inspired by their conviction to making the Australian wilderness accessible via their tiny-house cabins. You can see the interview just above.
Matthew McConaughey will be the design director on the construction of the cabin, to ensure it aligns to Wild Turkey’s commitment to its craft.
Is there anything he can’t do?
McConaughey with Unyoked Founders Chris and Cam Grant