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Bruno Mars and Lacoste Link Up for Luxe ‘Ricky Regal’ Collection

By Ben McKimm - News Published: 10 Mar 2021, Last Updated: 29 Aug 2021

Bruno Mars has teamed up with Lacoste for the launch of his new lifestyle brand Ricky Regal. Inspired by a lust for life and an entrepreneurial touch, the collection bridges the famous popstars personality and distinct style with Lacoste’s classic blend of sports luxury.

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The collection oozes freedom, spontaneity and creativity. Originating in the heart of Los Angeles where Mars and Lacoste creative director, Louise Trotter, first met. Considering Bruno Mars’ skilled eye for fashion, the brand has given the artist free rein to his imagination. Pushing the limits to give Ricky Regal the flamboyant rhythm and style it deserves.

“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno you can do whatever you want.’ The respect of such creative freedom coming from a heritage fashion house was an honor,” said Mars.

The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars flourish and flair & Lacoste’s crocodile. Two universes featuring emblematic characteristics, that are translated into a range of ready-to-wear clothing, footwear and accessories. Articulated fluid shirts and tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.

“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved,” said Louise Trotter, Lacoste’s Creative Director
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The Lacoste x Ricky Regal collection is now available through a global network of 18 exclusive retailers including SUBTYPE and at lacoste.com.

Buy it here

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Ben McKimm

Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the automotive, technology and fashion world. Turning his passion and expertise into a Journalist position at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employing a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.

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