Swiss Watch Giant Audemars Piguet Announce New Luxury Hotel

Though you may be familiar with Audemars Piguet (or AP for those of you who favour brevity) for their high-end timepieces, oft seen on the wrists of coined-up celebrities and athletes, but now they look to be branching into the luxury travel segment, with plans announced for a high-end hotel in the Swiss Alps.

Designed by the Bjarke Ingels Group (or BIG, again, for those of you who favour brevity), released the initial designs for the Hotel des Horlogers, which looks to house 50 guest rooms across a vast 70,000 square feet of space. AP already has a museum in the Vallée de Joux, where the new structure will be built. It will involve five different interconnecting sections, which will encompass two restaurants, a bar, a spa and a conference centre.

swiss giant luxury hotel look view

The slanted roof design looks to be deliberate too–guests will be able to ski directly down the roof and onto the slopes below. ALl facilities will be angled to face the mountains, too, so visitors can enjoy the stunning views no matter where they are within the building.

While construction is apparently already underway, they say it won’t be open until 2020. Given the hotel’s pedigree, you’d want to hope that it’s on time.

Audemars Piguet

swiss giant luxury hotel side view

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