Usually, when Sydneysiders rise on Sunday morning to hit the beach, the best they can hope for is a bit of surf, but this week, shore-dwellers copped a lot more than they bargained for. Casting shade over the usually sun-drenched sand of the Harbour City was an enormous aerial surprise – a seven-metre cucumber. Descending on Sydney like the Hindenburg, the 300kg beast wasn’t just a reminder of National Pickle Day (which is apparently a thing) it marked Uber Eats expansion into the grocery game.
“This mammoth levitating pickle is a tongue in cheek reminder of the everyday use case for Uber Eats – from unrivalled restaurant selection to fresh fruit and vegetables,” regional general manager for Retail, Uber Eats ANZ, Lucas Groeneveld said. “Our range is there to answer the call for the missing onion in your bolognese, or the bottle of wine you thought you had in the fridge before a dinner party, we’re helping Aussies access ultra-convenience at their fingertips.”
According to Uber, the new grocery service is designed to help Aussies navigate the kitchen blues and the brand is putting its money where its mouth is. Uber Eats is offering 50% off grocery delivery orders (excluding fees) made with Uber Eats from now until midnight on Monday (by typing in the code PICKLE in the promotions section of the Uber Eats app).
“Uber Eats may be synonymous with food delivery, but we are continuing to expand our offering to include more everyday categories like grocery, convenience, alcohol, pharmaceuticals and pet supplies,” Groeneveld said. “Our aim is to make it easier for Aussies to get what they need if they are in a pickle by tapping of a button, and importantly, help get them out of whatever last-minute pickle they find themselves in.”
For Uber and the Aussies who hate making the short trip to the shops, the big cucumber activation is big news. Considering the brand is adding alcohol to its service, cucumbers might not be the only thing getting suitably pickled this weekend.