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Under Armour’s SPORTSMASK Protects an Active Life
In mid-March 2020, the world turned its focus to making face masks in order to help stop the spread of COVID-19 but to also reserve Personal Protective Equipment (PPE) for healthcare professionals. Under Armour was one company that joined the fight. As the PPE face masks starting making it into the hands of doctors, nurses, and key others, the focus changed to outfitting the rest of the world with Under Armour Face Masks.
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For Under Armour, that meant creating a mask for athletes and active people. “As soon as we finalised the design of our face mask for PPE,” says Kyle Blakely, the vice president of Materials Innovation for Under Armour, “we dove straight into the innovation process of optimising a mask for performance. We knew our athletes would need us to come through quickly with a solution to aid their return to training, one that would put health and safety first and adhere to current CDC guidelines.”
Under Armour brought in veteran employee Ella Mae Holmes, Under Armour’s third worker, and the seamstress behind their compression shirt. Holmes worked through 13 different iterations to get the mask right. “Experience told us that fabric and performance had to be our first focus, so we set out to find a fabric combination that created a structure to ensure the mask would stand off the face and offer maximum breathability. We applied learnings in fit, feel, and ease and speed of manufacturing from the face mask we created for PPE purposes. Throughout it all, the speed of the design process and a meticulous eye to quality and details were paramount.”
The Under Armour SPORTSMASK is available in four sizes—SM/MD, MD/LG, LG/XL, XL/XXL. Initially, it will be available in black, but new colours are on the way and should be here in the summer and fall. The mask is designed with ear loops that stretch for a custom fit, as well as side panels that can be adjusted for a more comfortable fit. Under Armour is also open to customer feedback so that they can continue to perfect the Under Armour face mask. The UA SPORTSMASK is available for USD$30 through UA.com and will hit retail locations worldwide soon.
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General FAQs
How good are the Under Armour face masks?
Below a certain level of exertion, the Under Armour Sportsmask comes pretty close to the same as breathing without one on. Pretty ideal for less cardio-intensive workouts, and still pretty good tolerable for a run. The mask features Under Armour’s custom Iso-Chill fabric on the inside and ear loops, and has UPF 50+ sun protection. Its a clear step up in terms of comfort over a classic surgical mask or cloth mask.
Is the Under Armour Sportsmask washable?
The Under Armour Sportsmask is fully machine-washable and should be washed after each use based on current medical guidance relating to Covid 19.
Mr Mark Jessen
Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.
