Swedish design firm Flyte is on a mission to transform the ordinary lightbulb into something unique and beautiful. ARC is the brand’s first designer LED light bulb, inspired by the Nordic climate and crafted with minimalist elegance and stunning efficiency.
Designed for interiors, ARC fits into any ordinary socket and is fully dimmable, making it a perfect addition to your home, office, hotel or restaurant.
Unlike most LED filaments, ARC spreads the light, offering a warm white 2200K temperature with varying intensity just like a fire keeping you warm through the cold nights.
Withstanding the elements, ARC’s energy efficient light emitting diodes have an impressive life expectancy of 30,000 hours That’s about 14 years at 5 hours per day.
To score the stunning campaign imagery, the Flyte crew ventured out in the heart of the Swedish winter on the darkest day of the year to launch ARC to near space. A balloon floated to the stratosphere where temperatures drop to -60 C and altitudes reach over 30,000 meters.
Part artwork, part science project, Flyte embarked on a journey to set the light bulb free to capture light in it’s most precious moments and prove that minimalist light fixtures can be both beautiful and efficient.