Samsung’s Bespoke Lineup Gives You Free Rein in the Kitchen

By Mark Jessen - News Published: 7 Jun 2021

There are a lot of things that you can customise in this world, but did you ever think that those things could include your kitchen appliances? While other offerings are mostly cookie-cutter, Samsung’s new appliance lineup will include an expansion of their Bespoke refrigerator lineup as well as a global launch of its Bespoke Kitchen package.

You’ll also like:
Samsung’s ‘Dazzling’ New S8, S7 and S6 Monitors are a Sight for Sore Eyes
Samsung’s 2021 Neo QLED TVs + Dolby Atmos Soundbars Have Finally Been Unleashed
Samsung’s ‘Blade Bezel’ Laptop has a Thin OLED Screen

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs. It is our mission to develop products that help consumer manage and run their lives better,” said JaeSeung Lee, the president and head of digital appliances business at Samsung Electronics.

The Bespoke refrigerator will be available in more markets with the move, including North America, Latin America, Europe, CIS, and the Middle East as well as regions in Asia and Africa. Available in 20 colors and seven different finishes, the fridge also comes with different options based on the market. The Bespoke Kitchen package will take Samsung beyond the world of customisable refrigerators to include a range, microwave oven, and a dishwasher. The new appliances come in your choice of Matte Black Steel, Navy Steel, Champagne Rose Steel, and White Glass.

Samsung is also adding a few lifestyle appliances to the Bespoke line, including the Bespoke AirDresser with its range of clothing care solutions, the Bespoke air purifier, the Bespoke Jet with Clean Station and charging station, and the Jet Bot AI+ robot vacuum. You can also find the Bespoke ShoeDresser, Cube refrigerator, and water purifier. Finally, Samsung has also developed the SmartThings platform, which is a collection of apps that work with your appliances to make life easier. Not only is Samsung offering you plenty of choices in the look of your kitchen, it’s also making your life that much easier.

Check it out

Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.

View all