The idea may seem pointless and even silly at first. McDonald’s commissioned a fully functioning beehive that is a scale model replica of one of their restaurants. The building is complete all the way from the golden arches to the posters advertising specials in the windows. The mini restaurant houses bees. Seems like a fun project that borders on a waste of time, but there’s actually a cool purpose behind it.
The project is meant to draw attention to the efforts of McDonald’s franchises in Sweden that have beehives on their rooftops.
Five McDonald’s restaurants in Sweden have installed beehives on their rooftops to help boost the population of wild bees in the country. For the last ten years, beekeepers in the US and Europe have reported beehive losses of 30 per cent or higher—the losses are so dramatic that one in four wild bee species in the US is at risk of extinction.
Many of the stores are also pledging to replace the grass around their restaurants with flowers and plants that support the bees. “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” states Christoffer Ronnblad, marketing director for McDonald’s Sweden.
The miniature served another purpose by being auctioned off on World Bee Day. The proceeds of the USD$10,000 went to help the Ronald McDonald House charities.