Corporations use logos so that customers can easily recognize their products. These logos often become a part of our culture, inspiring other designs and works. For Polish designer Warmhouse Studios, corporate logos became the inspiration for designs of homes.
“The idea came to mind by accident,” says Karina Wiciak, founder of Warmhouse Studio. “One day I just saw in the logo a building. Then I thought that other logos are also great inspiration.” Wiciak started with the Trihouse, a house inspired by the adidas’ Three Bars logo. The house juts out of the ground at an angle, with three concrete bodies spaced by glazed sections. Inside you can see that the house is level with the ground despite the exterior being at the iconic angle. Along with adidas, Warmhouse found inspiration in the logos of car companies Chevrolet, Renault, and Mitsubishi.
Chevrolet’s bowtie logo inspired Warmhouse co-founder William C. Durant to come up with the Crosshouse. Set on a body of water, the Chevy bowtie has a concrete border with the interior of the border being done in glass. The Rhombhouse is based on Renault’s Diamond logo. Renalut first introduced their logo in 1925. The final home, the Pyrahouse, follows the three-diamond logo from Mitsubishi.
“Although I had ideas for other well-known logos, these logotypes suited my architectural style the most. I have ideas for subsequent house designs, maybe they will come into existence in the future,” says Wiciak. These houses aren’t just conceptual exercises. Wiciak designed tehmt o have functional interiors. “I designed them for my own pleasure, so in a way it was fun for me. However, despite the fact that they are conceptual buildings, they are fully functional inside. It would be nice to build one of these houses sometime,” says Wiciak. The designs would be a great marketing tool for the companies involved and would be pretty amazing to see built.