IKEA is gearing up to launch a new augmented reality app that will let you experiment and share how its furniture and designs can transform your home, office or studio. IKEA Place is an easy way for you to make confident purchases and get inspired to try many different products, styles and colours in your real-life settings with a swipe of your finger.
The app automatically scales products based on room dimensions with 98% accuracy. Built on Apple’s new AR Kit, the technology is so precise that you will be able to see the texture of the fabric, as well as how light and shadows are rendered on your furnishings. In addition to digitally placing IKEA products in a room, the app allows you to capture the room setting and share it as an image or video with friends.
More than 2000 IKEA products will be available at launch, and in the future, the app will play a key role in launching new product lines. The products in the first release are aligned to the living room, reflecting the focus for IKEA in 2018. The collection will include all of the 2018 sofas, armchairs, footstools, coffee tables and top-selling storage solutions. Some of the most recognised IKEA products will be available including the VIMLE sofa, the STRANDMON winged chair and the LISABO side table.
“IKEA Place is an important innovation,” says Cass Hall, Customer Experience Manager, IKEA Australia. “IKEA Place and this AR technology will see IKEA redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere.”
To celebrate the launch of the app, IKEA will be taking its new AR technology to the Australian Centre for the Moving Image (ACMI) in Melbourne in October, launching the ‘Make Room for Life exhibition.’ Through the exhibition, IKEA will draw on its understanding of how people live at home, combining sensory elements, AR technology, inspiration and home furnishing expertise to inspire people to design their living room for what’s most important to them.
IKEA Place will launch on the app store “soon.”