IKEA unveiled more of its collaboration with Off-White Founder and Louis Vuitton Artistic Director Virgil Abloh, including his must-have furnishings for millennials, plus several rugs designed as ironic statement pieces. Man of Many was in Sweden for IKEA’s “Democratic Design Days 2018” and got up close and personal with Abloh’s installation. Here’s what we saw.
The Markerad furnishings collection comprises a traditional chair with a red footstop and a glass cabinet. The clock and sculpture are both distinctly Abloh designs, featuring text ironically explaining the concepts at work. It’s the same font and attitude present in his footwear and football collaborations with Nike.
The glass cabinet is transparent on all sides. It’s a modern interpretation of a baroque Wunderkammer – a cabinet of curiosities. Instead of hiding stuff, the cabinet encourages you to display what you love and reveal exactly who you are.
IKEA commissioned 8 contemporary artists from different disciplines to create a collection of limited edition “Art Event” rugs. We saw four of Abloh’s designs.
The first was a monochrome, graphic interpretation of a traditional oriental rug defined by the simple statement “KEEP OFF.” Discussing this piece several weeks back, Abloh said “I wanted an ironic take on the traditional attitude to furnishing where the living room is just a showroom, not somewhere you sit. I think the parental “don’t ruin the furniture” kind of thing has really impacted how younger people think of furniture today.”
Abloh’s other designs include a faux-grass rug inscribed with “WET GRASS,” and a scenic mountain print that’s “STILL LOADING.” The most bizarre of his rug designs is the giant IKEA receipt. It reads as a receipt for a purchase made at IKEA’s HQ in Almhult, Sweden with an item priced at 599,00 SEK.
“It’s about elevating the anonymous, everyday icons that we use without noticing,” added Abloh. The Markerad collection and Art Event rugs are available starting in 2019.
Catch more from Democratic Design Days 2018 including IKEA’s collaborations with LEGO and adidas.