Benjamin Franklin famously said, “A place for everything, everything in its place.” He probably wasn’t thinking of Yamazaki, but the saying definitely fits with the company’s ethos. Heralded as the Japanese equivalent of Ikea, Yamazaki has the mission of decluttering your home.
Founded more than 100 years ago, Yamazaki is a family business that focuses on furnishings at an affordable price. Huckberry recently was able to secure a selection of their products, and the reception has gone well. People are loving the company’s housewares, including the rolling storage cart made from steel and wood. And that’s the real difference between Yamazaki and Ikea. Yamazaki uses quality materials for its products, not particle board and plastic.
Huckberry’s offering of Yamazaki products includes everything from a wire storage basket, to side tables, a wall clock, and pet feeding dishes. Their five coat rack isn’t just stylish, but looks like it can actually hold up to having five or more coats hanging on it without breaking or tearing out of the wall. The design for their items is minimalistic and simple, making them easy additions to any décor theme. Each item is solidly made and will hold up. Perhaps even more importantly, they’re all affordably priced.
Yamazaki has been making a push lately to enter the international market. They’ve shown up at tradeshows in New York, Frankfurt, and Chicago. They’ve also stated increasing their online presence. As Huckberry puts it, “Keeping a tidy home can be a total game-changer—and after 100 years in business, Yamazaki has elevated tidying up to a fine art.” What that means for Ikea is that there’s a new challenger on the affordable furniture block, and given the pricing and quality, Yamazaki has a real shot at taking over.