Bear Butt is More than Just Another Outerwear Brand With a Kooky Name

Utah hammock brand Bear Butt is expanding its range to include affordable outerwear to take on The North Face. Its billboard even says so.

Bear Butt is funding its new products and ambitions through Kickstarter, as the company blitzed passed its funding goal earning around an additional 200k. So what makes Bear Butt’s outerwear so special? Well, it’s affordable, highly functional, and the bright colours and logo make it instantly recognisable.

Bear Butt Outerwear Kickstarter Takes on The North Face

The Bear Butt Daybreaker Jacket is colourful, lightweight and water-resistant, suitable for all conditions. No bells or whistles, just a hood, drawstring and zippered opening. It’s the basics, but the basics done incredibly well. The Daybreaker Jacket is priced from USD $40.

The Awaken sleeping bag is for casual campers seeking a few days and nights of outdoor adventure. The sleeping bags are temperature rated to 4-degrees Celsius (44F) and feature waterproof synthetic insulation. The Awaken sleeping bag is available from $75.

Bear Butt Outerwear Kickstarter Takes on The North Face

There’s more than meets the eye to Bear Butt’s Rise Backpacks. The all-rounder pack looks basic at a glance, but once inside, you’ll find an insulated water bottle pocket and a key pocket with a cord. The bag measures to 19L and has removable sternum and waist straps suitable for rough terrain. Colourwise, you can opt for something subtle or a bright colour that’s destined to stand out on the hiking trail. Rise backpacks are priced from $45.

You can lock-in a jacket, sleeping bag or backpack for a discounted price while the Kickstarter campaign is running. Everything is expected to jump in cost around 25% once it hits retail. Kickstarter orders are expected to ship April 2018. The hammocks are not offered through Kickstarter, but they are here to stay.

Unless you’re planning on sleeping under the stars, you need a tent. We recommend the classic-stylings of The Snow Peak Entry Pack TT Tent.

Check it out

Bear Butt Outerwear Kickstarter Takes on The North Face

Bear Butt Launches Outdoor Gear on Kickstarter

Bear Butt Outerwear Kickstarter Takes on The North Face

Bear Butt Outerwear Kickstarter Takes on The North Face

Bear Butt Outerwear Kickstarter Takes on The North Face

Bear Butt Outerwear Kickstarter Takes on The North Face

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