New Balance upped its game with the use use of 3D printing to produce a fully customized set of running spikes for its select athletes. Each shoe is built to the individual needs and desires of their elite athletes. New Balance has developed a proprietary process for utilizing a runner’s individual biomechanical data to create hyper-customized spike plates designed to improve performance. Advanced algorithms and software are then applied to translate this data into custom 3D printed spike designs.
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