In an impressive effort to fix a glaring problem in the textiles industry, as well as continue to make the sweetest gear for folks who hit the slopes, Quiksilver has launched a new sustainable mountain jacket perfect for your next ecologically responsible trip to the snow.
The SnowSpinDye jacket is made in collaboration with Swedish brand We aRe SpinDye, who is pioneering the environmentally-friendly fabric colouring and dying process. According to Quiksilver, around 20 per cent of all water pollution worldwide can be directly linked to the textile industry, and more precisely, the colour dyeing of fabrics.
Finding an alternative was among the brand’s highest priorities–their solution? Recruit We aRe SpinDye, a company that integrates colour into the material right from the start, resulting in 90 per cent fewer chemicals, and up to 85 per cent less water usage. The technology reduces the average carbon footprint by 25 per cent, cuts energy usage by 30 per cent, and utilises recycled and traceable polyester.
Thanks to this groundbreaking technology, Quiksilver says the new SnowSpinDye Jacket line colours are extremely resistant to sunlight and other environmental impacts, making the garments much more durable in the long run, too. Combined with 20K waterproofing and 4-way-stretch (much like their pioneering boardshorts), the Quiksilver x We aRe SpinDye jacket is made to perform at the highest level, even in the harshest conditions.
On top of that, skiers and snowboarders can also take advantage of the fully-taped seams, adjustable hood, hand warmer pockets, interior media and goggle pockets, jacket-to-pant attachment and a tuck-away powder skirt.
“Quiksilver was founded out of a deep passion for chasing waves and fresh powder, and water is the essence of our brand,” said Garry Wall, Global Brand Manager of Quiksilver. “Protecting our playgrounds and pushing innovation towards sustainability is crucial for us. We are stoked to partner with We aRe SpinDye®, who set a stellar example in the colouring and fabric space.”
The Quiksilver SnowSpinDye jacket is available now in the US for $299.
We hope the jacket will become available in Australia once snow season rolls around this year.