Hugo Boss Launches a New Racing Yacht

Hugo Boss has always looked sharp, but the fashion house has never looked sharper than it does with its new racing yacht. Dubbed the Hugo Boss—an inventive name, sure, but it’s the same name that all of the company’s yachts have had—the custom-built yacht was recently unveiled with the purpose of claiming victory in the 2020-21 Vendee Globe round-the-world race.

Hugo Boss yatch carbon fiber design

The project started in 2018 under the direction of world-renowned boat builder Jason Carrington. French architects VPLP and Alex Thomson Racing came up with the design for the racer. The 18.2-meter yacht took around 50,000 hours and over 100 specialist workers to build.

“This sport is no longer about qualified naval architecture and competent ocean racing,” states Stewart Hosford, CEO of Thomson Racing. “It’s a design and engineering challenge at the highest level. It’s about bringing together the best in the world in every single area, in the relentless pursuit of excellence, of perfection.”

Hugo Boss Yacht

That design challenge included innovating new additions to the Hugo Boss. For starters, the whole yacht is state-of-the-art carbon fibre, and weighs around eight tons. High tech hydrofoils are used, complementing the sleek black hull and fluorescent pink accents on the rudder, keel, and roof. Perhaps most striking is the prolific use of solar panels in the bid to sail around the globe without using fossil fuels.

“We innovate, we push boundaries, and we’re not afraid to do things differently. We accept that, in doing so, we might not always be right. But we are certainly not afraid to explore things that have never been done before,” says Alex Thomson.

hugo boss custom build racing yacht

After a sea trial period, the $9.7 million Hugo Boss will be officially launched and christened in September. Its first race will be the double-handed Transat Jacques Vabre race in October, which follows the coffee trading route between France and Brazil.

Hugo Boss Racing Yacht bottom view