Just like you can’t talk about electric vehicles without mentioning Tesla, you can’t talk about luxury without bringing up Bentley. Now you’ll also be able to talk about Bentley when you talk about electric vehicles as well. The British luxury automobile maker is entering the world of “truly sustainable luxury,” introducing a transformative program that will cover the entire line of Bentley operations and products. By 2026, Bentley will exclusively offer plug-in hybrid or battery vehicles, with the eye to go fully electric by 2030.
“Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA—the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business,” says Adrian Hallmark, the chairman and chief executive officer for Bentley Motors.
“Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity. Within a decade, Bentley will transform from a 100 year old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
Bentley already has a head start on this vision. Last year, their Crewe production facility became the first luxury automotive factory in the UK that the Carbon Trust has certified as carbon neutral. To get that certification, Bentley spent two decades implementing changes, including adding a water recycling system in the paint shop, planting trees, installing a 10,000 solar panel carport, bumping the total number of onsite solar panels to 30,000, and switching to renewable only electricity sources.
As for what the company has in mind for their cars, you need look no further than the all-electric EXP 100 GT concept car. The EXP features plenty of sustainable materials, including 5,000 year old copper infused Riverwood, traditionally produced wool carpets, and a new leather-like material made from a bi-product of wine making. Bentley has plenty more innovations waiting in the wings to help them achieve their goal of complete carbon neutrality by 2030—and they’re already off to a great start.