Rolls-Royce has unveiled its new Phantom which is being described as “the best car in the world” by the luxury car manufacturer. Whether you can get behind Rolls’ self-indulgent attitude or not, there’s no denying the new Phantom is strikingly beautiful. With the notion of “Architecture of Luxury” at its foundation, the eighth generation Phantom takes the fundamentals of what came before and makes them better.
It’s built with an all-aluminium spaceframe that will underpin every future Rolls-Royce. At its heart sits a reinvented 6.75-litre V12 engine, engineered to create the most “silent motorcar in the world.” The 563 horsepower engine delivers impressive performance that allows the vehicle to accelerate from 0-100km in just 5.3 seconds and reach a top speed of 249km/h. Overall the ride is lighter, stiffer, quieter and more technologically advanced than what came before. The type of thing Roll’s describes as “a whole new level of Magic Carpet Ride.” (Thankfully a grounded one with airbags).
Jokes aside, the new Phantom is all about creating that luxury driving experience. The Phantom offers effortless entry by a light touch of the door’s sensor welcoming you into the vehicle’s “embrace.” The cabin or “suite” redefines Rolls-Royce comfort and refinement which was already an incredibly high benchmark for travel. The New Phantom also debuts ‘The Gallery’, a modern and luxurious reinterpretation of a motor car’s dashboard and instrument panel area.
The New Rolls-Royce Phantom was revealed at ‘The Great Eight Phantoms’ exhibition at Bonhams in London’s Mayfair, an exclusive showcase featuring iconic iterations of the first seven generations of Phantom including The Fred Astaire Phantom I, The John Lennon Phantom V and Her Majesty Queen Elizabeth II’s Phantom VI State Limousine.
There’s currently no word on pricing or availability, but the new Phantom was unveiled in two models, the main differences between them are the length of their wheelbases and the stunning silver and purple finishes.