New York-based fashion and lifestyle brand Kith is combining forces with BMW to create the M4 Competition x Kith. This special edition performance coupe features details that could only come from a partnership between the German automaker and the lifestyle brand.
Kith is the baby of Ronnie Fieg, who founded the brand in 2011. In its short history, Kith has risen to the top of the industry, with a number of high-profile collaborations under its belt. For the collaboration with BMW, Kith will be bringing its special touches to an already special car. The exterior will feature a variety of custom matte finishes, with standouts being Frozen Black, Frozen Dark Silver, and Frozen Brilliant White.
There is a Cinnabar Red version, but that car is a one-off that will most likely find its way to Fieg’s garage. Kith is also resurrecting and reworking the BMW rondel badge, which hasn’t been used for almost a century. Kith branding dominates the roof and the trunk lid as well. Inside the logo can be found on the dash, centre console, and embossed on the front seats (which feature the colours of the logo sewn into the different parts).
Under the hood, you’ll find the same reliable engine that BMW put into the 2021 M4 Competition. This twin-turbo six-pot engine pumps out 503 horsepower and479 lb-ft of torque. The engine mates with an eight-speed automatic transmission that sends power to the rear wheels. The set up will get you from 0 to 60 miles per hour in just 3.9 seconds, with an electronically governed top speed of 180 miles per hour.
Being that Kith is a fashion brand, the collaboration didn’t just stop with the car. It also includes a limited-run collection of clothing called “The Kith for BMW Collection.” This line of clothes includes almost 100 pieces of apparel and accessories. Each piece was inspired by vintage design elements from BMW’s history. The clothing line will be available at select retailers, while the car will be found at BMW dealers for a price of USD$110,000. Even at that price, the cars will go fast and the production is limited to just 150 models.