Jumping on board the 4x4 bandwagon, British ultra-luxury marque Rolls Royce announced some three years ago that they would be launching an SUV. Yesterday they officially cut the ribbon on their latest addition to the family, fulfilling that promise: the Cullinan.\r\n\r\nNamed after the largest clean-cut diamond in the Crown Jewels of the United Kingdom, Cullinan stands to overtake Bentley's Bentayga as the most luxurious (and expensive) SUV on the market. While it looks like a boxier version of Rolls Royce's flagship Phantom, the design team have actually put a fair bit of work into making this vehicle original, and unique from the rest of the range in its own right, and they started by looking at the advantages of using a larger frame as a blank canvas to begin.\r\n\r\n\r\n\r\nOne such feature is the "three-box" design--the first SUV on the market to feature this. This provides a partition wall between passengers and the luggage compartment, creating a distinct space for users in the rear seat. It's also the only SUV on the market to use Rolls Royce's "Architecture of Luxury" aluminium platform.\r\n\r\n"It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce\u2019s ethos of \u2018Effortlessness\u2019 into physical capability, anywhere in the world", says\u00a0Torsten M\u00fcller-\u00d6tv\u00f6s, Chief Executive Officer for Rolls-Royce Motor Cars.\r\n\r\n"Cullinan will simply take the world in its stride.\u201d\r\n\r\n\r\n\r\nRolls Royce's Director of Design, Giles Taylor added: \u201cThe label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box high-bodied all-terrain car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.\u201d\r\n\r\nThe Cullinan is set to be an authentic Rolls Royce in every way possible--all the way up to the price tag. Starting at\u00a0AU$685,000 driveaway, you can expect to pay a fair bit more than that once you start dabbling with the company's seemingly endless offering of luxury customisable options.\r\nCheck it out\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nHave you subscribed to\u00a0Man of Many? You can also follow us on\u00a0Facebook,\u00a0Twitter, and\u00a0Instagram.