Luke, erm, Skyliner? Nissan, Meet Star Wars
The new Star Wars movie, The Last Jedi, is upon us, and Nissan wants to help you get in the spirit.
Their new advertising and marketing campaign pays homage to the timeless sci-fi series and has been executed to perfection. Viewing their ads is like watching a trailer to the new movie. They inspire, surprise, and shock at times, while still staying true to the brand. The campaign focuses on an entire fleet of cars including; the Altima, Maxima, and Titan. Each model having several Star Wars themed variants that have to be seen to be fully appreciated.
While topical because of the new movie, the ads also play on Nissan’s new and innovative technology that seem right at place in a science fiction world. Intelligent forward collision warning, blind spot warning, and ProPILOT assist with intelligent cruise control are just a few of the futuristic-inspired offerings that seem out of this world and are granted to each new Nissan owner.
If reading about these wasn’t enough, at Nissan dealerships you can discover a portal into the unseen, with Nissan’s Augmented Reality Experience. Explore one of the new vehicles with a sensory-perceptive device that bring droids and Nissan technologies to life. You may even have to dodge a Stormtrooper or two. Head to your nearest Nissan location to check it out for yourself.