The Australian market’s appetite for full-sized pick-up trucks continues to increase as the latest sales figures for RAM Trucks indicate substantial growth in the segment. Following on from the recent expansion of the Melbourne manufacturing facility, 900 full-size pick-up trucks were produced in November, while RAM Trucks Australia delivered 710 trucks this month. Fuel price increase? No truckin’ worries mate.
“The records keep on falling at RAM Trucks Australia,” says Jeff Barber, national manager of RAM Trucks Australia.”The expansion of our production facility, the partnership we have with our colleagues at RAM Trucks International and our dedicated dealer network should all be proud of the continuing hard work when it comes to delivering the very best full-size pick-up trucks in Australia. With what’s coming down the line over the next few months and years, the future is certainly very bright for RAM Trucks in Australia.”
This predicts market expansion for the bigger utes (with bigger engines) as the demand for RAM pick-ups continues to outsell their sister brand, Jeep over the entire month. RAM sales have doubled year-on-year with its best-selling RAM 1500 leading the charge, while the number of Jeeps reported as sold has fallen by 10 per cent over the same period. Of course, external factors such as stock shortages have pumped the brakes on Jeep’s Australian sales, but it seems the interest in big American pick-ups is only increasing.
“When we first looked into the business opportunity seven years ago and asked how big the market could be, no one really knew what to expect, maybe 3,000, 4,000 – perhaps 5,000 units,” commented Bob Graczyk, Head of RAM International, who visited Melbourne recently to see the expanded production facility. “It has completely exceeded our expectations and 10,000 vehicles is now realistic – who knows, we could go up to 15 or 20,000 units. The acceptance of full-size pick-up trucks by Australians is just phenomenal.”
The entire RAM range consists of the RAM 1500 Express Crew and Warlock models in the DS variant, followed by the 1500 Laramie and 1500 Limited in the recently launched DT model range, and the Heavy Duty 2500 Laramie and Heavy Duty 3500 Laramie. The retail sales also demonstrate that RAM has overtaken rival pick-ups in terms of outright sales and moving past premium SUV makers as well. Arch-rival GM also has the popular Silverado and together, the boom for American pick-up sales will likely continue in the coming years.