Enzo Ferrari famously described the Jaguar E-Type as “the most beautiful car ever made.” The British carmaker is celebrating that car’s 60th anniversary with the Jaguar E-Type Reborn program, which will take Series 1 E-Types and restore them tall the same original beauty that inspired Enzo.
“The Jaguar E-Type is a genuine icon, as sensational today as the moment it was unveiled in 1961,” says the director of Jaguar Classic, Dan Pink. “It’s a testament to the E-Type’s advanced design and engineering that it can still be enjoyed and admired as passionately almost 60 years on. The E-Type 60 Collection is a lasting tribute for E-Type admirers honouring the car’s legacy and the achievements of the team that created it—many of whom have descendants working for Jaguar Classic today, expertly restoring, maintaining, and future-proofing enjoyment for generations to come.”
The restoration of these classic cars will be undertaken at Jaguar’s new Land Rover Classic Works office in Coventry, England. There, with 30 bays dedicated to the Reborn program, the team will use modern technology coupled with traditional craftsmanship techniques to bring back to life the vintage Jaguars. The program will start with the creation of six matched pairs of E-Types. Each of these pairs of cars will pay tribute to two of the oldest and most recognized E-Types: the 9600 HP and the 77 RW.
It was the 9600 that started the craze for the E-Types. Driven “flat out” to Parc des Eaux Vives, Switzerland, the night before the car’s debut by public relations manager Bob Berry, the 9600 created such a demand that Berry called up Jaguar Test and Development Engineer Norman Dewis and told him to drop everything and drive up the 77 RW, a British Racing Green 3.8-liter roadster.
The car soon reached icon status, with celebrities like Steve McQueen, Brigitte Bardot, Frank Sinatra, George Harrison, Tony Curtis, and Britt Ekland driving them. Both anniversary editions will come with a 3.8-litre straight-six engine, which will be capable of exceeding the original cars’ 150 miles per hour top speed. If you want to be a part of the new craze for Jaguar E-Types, you’ll have to be ready to fork out around $785,000 USD to get a Reborn classic.