If concept cars are a measurement of a company’s ability to fit as many gadgets and do-dads on four wheels as possible, then concept bikes are surely the opposite, eschewing needless bells and whistles for a simpler approach. This is Trek’s Zora concept, designed to usher in a new decade of bicycle design and construction.
The Zora boasts a carbon fibre frame, off-road capabilities, belt drive (replacing the much known and loved humble bicycle chain), built-in strip headlights and taillights, and what appears to be a mysterious LED display on the handlebars. The wheels are pretty rad too, with a honeycomb design in lieu of regular spokes (how you’ll retrofit your favourite spokey-dokeys I have no idea.)
Like all concept designs, we’re a long way off being able to pop into a local cyclery to pick one up and, when the time comes for these design ideas to be implemented on certain models I’ve no doubt they’ll be a pretty penny, especially given that this is Trek, afterall. But anybody who’s owned a Trek before can attest to their quality and concepts like this are just one of the many reasons they’ve become industry leaders.