Nespresso takes recycling to the next level with a limited edition bicycle made from aluminium coffee capsules. Nespresso partnered with Swedish lifestyle bike brand Vélosophy to make this happen and to showcase the infinite possibilities of aluminium as a recyclable material.
Vélosophy has re-imagined its classic model in bright purple as a nod to Nespresso’s popular Arpeggio coffee. Dubbed RE:CYCLE, the bike is also equipped with a capsule-shaped bell and cup-holder basket, enabling the rider to enjoy their favourite drink on the go. 1000 of these Nespresso capsule bikes are available now exclusively from Vélosophy’s website linked below.
With 91 per cent of Australian consumers agreeing that recycling is a must, Nespresso opted for aluminium to house its coffee for its infinitely recyclable properties. RE:CYCLE is designed to highlight the creative potential of this material, offering value back to consumers through practical yet stylish products. Nespresso and Vélosophy are aiming for the RE:CYCLE bike to become an icon of circular economy design.
Vélosophy was the perfect choice to craft these bikes as it’s also the only bicycle brand in the world with a full one-for-one promise. For every bike sold or rented, another is given to an African schoolgirl to help improve her access to education. When the girls have bikes, their attendance increases by 30 per cent and grades increase by close to 60 per cent.
When it comes to recycling Nespresso capsules, you have four options: a bulk recycling collection; returning capsules to a Nespresso Boutique; dropping them off at a participating florist; or posting used capsules back to Nespresso. You can grab a unique Australia Post satchel from Nespresso Boutiques or online at www.nespresso.com.au.
“Vélosophy and Nespresso are like-minded brands who both develop innovative products with future generations in mind,” said Jeff Wong, Marketing & Communications Manager for Nespresso Australia.
“We’re illustrating to coffee lovers the potential of recycling aluminium Nespresso capsules. We hope it inspires more recycling, to give every aluminium coffee capsule a second life.”