It’s surprising more companies aren’t offering concierge flights like Surf Air does. Based out of Santa Monica, Surf Air is a membership airline that charges a monthly fee starting at $1950 to fly anywhere in California. Recently, Surf Air announced the acquisition of Rise, a similar business in Texas, and will add six Texas locations to Surf Air’s already existing 11 locations throughout California. The company plans to add another dozen destinations in the near future, which will include Las Vegas, Seattle, and New Orleans. They also plan on a weekend service to Cabo San Lucas in Mexico as well as Aspen and Vail in Colorado. They won’t be neglecting California either, with plans to add Orange County, San Diego, Mammoth Lakes, Bakersfield, San Luis Obispo, Scottsdale, and other regions.
The premise is basically to offer a private, executive experience when you fly. This entails cutting out all the hassle of a terminal and security, as well as streamlining the booking process. Where flying can be an hours long ordeal before you even step foot on a plan—then hours long again after—with Surf Air, you go to a private airport and go straight from check in to plan, all in less than 15 minutes. The plane is also posh. Surf Air uses the Swiss-built Pilatus PC-12NG aircraft with custom interiors designed by Bespoken New York.
Membership based airlines just may be the way of the future, freeing travelers to enjoy, rather than dread, the experience.