ICON is a Los Angeles based company that does car customisation. The volume is extremely limited as each vehicle is assembled and finished by hand. It is a reincarnation of classic utility vehicles that inspired a cult following since the 1960s. Like the ICON Dodge Power Wagon Crew Cab HEMI. While the look may be pure vintage, the body, engine, drivetrain, wiring, seats, suspension and steering are completely state of the art. The level of custom details is impossible to find in the world of mass production. The interior has the same old school look and feel but every part is new and very aesthetic on the eyes.