Rolls-Royce Melbourne Showroom Launch with the ‘Dawn – Inspired by Fashion’

On Wednesday the 24th of May, Rolls-Royce Motor Cars unveiled their new pinnacle of luxury retail right in the heart of Melbourne. The fully equipped Rolls-Royce Motor Car Ownership Services Centre is now the largest showroom in Australia.

rolls royce melbourne showroom interior

On the day, we were joined by lead designer for all Bespoke customer one off requests, Michael Bryden, the Asia Pacific Regional Sales Manager Mr. Ian Grant and Managing Director of Zagame Automotive Group (the sole dealership for Rolls-Royce Motor Cars in the state of Victoria), Mr. Bobby Zagame.

rolls royce melbourne showroom front side

Mr. Ian Grant kick started the day by recognizing the Zagame’s family success in Melbourne and stated that he was delighted to be partnering with them as like Rolls-Royce, Zagame Automotive strives for excellence and a constant focus on outstanding customer service.

rolls royce melbourne showroom suffa set

Melbourne is often touted as the fashion capital of Australia, hence why the new house of Rolls-Royce in Melbourne was a natural choice for the Australian debut of ‘Dawn – Inspired by Fashion’. A collection of Bespoke super-luxury Drophead Coupes that express the spirited youthfulness of Rolls-Royce Dawn as an attitude it shares with some of the worlds most celebrated, avant-grade fashion designers. The new showroom hosts the only example currently available in Australia.

rolls royce melbourne showroom two model cars

The stunning new lifestyle themed showroom is equipped with a range of picturesque motor vehicles, a bespoke lounge and a fully serviced bar; but by far the highlight of the new facility is the limited edition Andalusian White & Mugello Red collection car, ‘Dawn – Inspired by Fashion’. If you are thinking of getting your hands on one, you better be quick as order books will close very soon, making this piece the only one available in Australia.


white car in rolls royce melbourne showroom