Apple is finally showing some love to its Apple TV streaming box lineup and has come out with a new and more powerful Apple TV 4K streaming device powered by A15 Bionic processors, the same chipset found on the newly released iPhone 14 and 14 Plus. This third generation of Apple TV 4K comes with all the much-needed performance upgrades along with a few new add-on features that really make it a worthy contender. Being touted as “the strongest Apple TV yet,” this new media player is claimed to be up to 50 per cent faster and delivers 30 per cent more GPU performance when compared to the previous model.
However, there’s no mention of the core counts or clock speeds, which makes it a bit harder to deduce whether it’s the same processor as the one present in the iPhone 14 models or a trimmed-down version. That said, going simply by the stated numbers, this should translate into a better overall viewing/streaming experience. But that’s not where it all ends. The Cupertino giant has added HDR10+ support along with Dolby Vision, allowing viewers to experience “eye-popping details and vibrant colours intended by content creators.”
Audio and sound have also been taken care of and the streaming box has Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound to emulate a home theatre-like sound experience. During the announcement, Bob Borchers, Apple’s vice president of Worldwide Product Marketing talked a bit about the new product. He said, “Apple TV 4K is the ultimate way for Apple users to enjoy their favourite entertainment on the biggest screen in the home, and now it is more powerful than ever.” Borchers further added that this new device “is unlike anything else out there” and “offers something for everyone in the family to love.”
Even the Siri Remote has received an update and now sports a USB-C port for charging instead of Lightning. Thanks, Tim! Other than that, the remote remains mostly unchanged. There’s even support for Wi-Fi 6 and the option to connect compatible smart home accessories, including HomeKit cameras, lights, and others. However, the most remarkable thing about the new Apple TV 4K is its price tag. Apple has slashed the price of the new streaming box, making it more affordable than ever before.
You have the option to choose from two different configurations, namely Apple TV 4K (Wi-Fi) and Apple TV 4K (Wi-Fi + Ethernet). Priced at AUD$219 or USD$129, the Apple TV 4K (Wi-Fi) can be thought of as the base model which comes with 64 GB of storage. You can opt for the more premium model that doubles the amount of storage available (128 GB) and adds support for Gigabit Ethernet and Thread networking for AUD$249 or USD$149. Both models are currently available for order from the Apple Store app, with shipping to kick-off from November 4.