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Set the Mood to ‘Party’ With Samsung’s Sound Tower of Power

Samsung wants to help you kick your next house party into gear with a new range of Sound Tower speakers designed to ensure any neighbours unworthy of an invitation to said shindig are left highly aware of the fun they’re missing. On paper, the speakers sound like a mini nightclub in a box, combining powerful audio output with LED lighting, while Samsung claims all three models that make up the range fit the bill for everything from casual gatherings through to karaoke nights and garden parties.

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Image: Samsung

Featuring bi-directional sound that will – again, according to Samsung – disperse evenly throughout your party space, the speakers are intended to create a “wall-to-wall” experience. With the flagship ST90B offering 1700 watts of power through its four woofers and two tweeters, we can certainly imagine the walls shaking if, like us, you subscribe to the Nigel Tufnel school of volume.

With over 100 LED lights built into each unit that are then harnessed via a range of lighting modes, the Sound Tower range is designed to enhance the party mood beyond music. Plus, you can customise your experience, using the dedicated Samsung Sound Tower app to select between light modes like Dance, Party, ThunderBolt and Ambient.

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Image: Samsung

According to Samsung Australia’s vice president of Consumer Electronics Jeremy Senior, the speakers are ideal for people who’ve come to appreciate entertaining in their own homes throughout the Covid pandemic, but are now looking to kick things up a notch or three.

“Over the last few years, we’ve spent more time in our homes than ever before and for many, they’ve become our sanctuaries,” he says. “People are enjoying the ability to socialise in the comfort of their own home but are also looking for ways to take their hosting and entertainment experience up a notch or two. The launch of our Sound Tower range and entry into the Party Audio category expands our already impressive range of audio products.”

The entry- and mid-level ST40B and ST50B speakers will be available this month and retail for AUD$599 and AUD$699 respectively, while the flagship ST90B will launch in August at AUD$1,499. If you can’t wait or you’re looking for something a little smaller, why not check out our guide to the Best Portable Bluetooth Speakers

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Image: Samsung

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Image: Samsung


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Rob Edwards
Branded Content Editor

Rob Edwards

Rob Edwards is Man of Many’s Branded Content Editor. As a former editor of consumer technology and lifestyle publications like T3, Official Nintendo Magazine, Official Windows Magazine, and TechRadar, Rob has honed his expertise in consumer technology and lifestyle products over many years.

Rob also has a wealth of experience in collaborating with brands to create high-quality branded content. Through his role as Senior Editor & Technical Specialist at one of the world's most prestigious PR firms, Edelman, Rob worked closely with leading brands like Samsung, Amazon, Google, and more. Now he brings his unique skill set to create both engaging editorial and superior branded content for Man of Many's discerning audience.