Before the iPhone came along to win the hearts of basically everyone, it was the accessible and compulsively usable Nokia 3310 Smartphone that had us reaching into our pockets every two minutes. Nokia was later acquired by Microsoft (to somewhat lacklustre results) and then sold to Finnish mobile company HMD Global. Hoping to prove that things like affordable tech never go out of style, Nokia and HMD recently announced a new slate of Android-powered smartphones and even brought back an old friend just for kicks (and ideally some sales).
The new Nokia smartphones represent impressive craftsmanship and premium design all at a preciously low cost. First up is the Nokia 6. It offers a brilliant 5.5” HD screen, smooth Dolby Atmos sound and a sturdy frame forged from a single block of 6000 series aluminium. It will retail at around $315 AUD. Also, for a little more moolah you can upgrade to the Nokia 6 Arte Black Limited Edition, which includes more storage and hosts a beautiful black sheen.
In the middle of the pack is the Nokia 5. It flaunts an aluminium body that blends effortlessly with a sculpted Corning Gorilla Glass 5.2” laminated IPS HD display. Equipped with a Qualcomm Snapdragon 430 mobile platform and Qualcomm Adreon 505 graphics processor, the Nokia 5 delivers all the performance of a premium smartphone for a fraction of the cost, coming it at around $260 AUD.
For those who truly love a great deal, look no further than the Nokia 3. It’s got the aluminium frame, a Corning Gorilla Glass 5” display, and 8MP wide aperture cameras on the front and back. And the best part is that it rings in at a mere (approximate) $191 AUD.
Also part of the new campaign is the rebirth of an old classic. That’s right baby, 17 years after its auspicious debut Nokia’s bringing back the good old 3310. For about $68 AUD, seasoned and novice gadget lovers alike can buy themselves a piece of retro glory with a vintage phone that’s long-lasting, durable, and wonderfully kitsch.
The new smartphones from Nokia/HMD run on the Android platform, come available in four matte colours and are joined by a portfolio of new accessories such as headsets, charges and protectors.
Pekka Rantala, Chief Marketing Officer at HMD Global, had this to say: “Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans. Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.”