Canon PowerShot SX740 HS Places 40x Zoom Right in Your Pocket

Canon wants in your pocket. Its new PowerShot SX740 HS is one of the most compact cameras to offer 40x optical zoom. There’s no need for multiple lenses, and the camera boasts 4K Ultra HD video, Wi-Fi and Bluetooth. The new PowerShot is aimed towards families and holidaymakers looking for a convenient point and shoot camera.

This pocket-sized offering has a nifty feature called ZoomPlus, which digitally increases the 40x optical zoom all the way to 80x. It’s thanks to the formidable combination of Canon’s latest DIGIC 8 processor and CMOS sensor, making it easy to create sharp, colourful and high definition photos and videos from near or far, day or night. The new PowerShot captures in 20.3 megapixels while Zoom Framing Assist automatically adjusts the zoom or focuses on faces to achieve the best photo composition.

canon powershot camera front view

The Canon PowerShot SX740 HS’s rapid auto-focus and fast responsiveness can capture spontaneous moments, and 10 frames-per-second continuous shooting encourages fast-paced holiday action. For the fashionably discerning traveller, the PowerShot SX740 HS comes in a sleek black or stylish silver body.

The camera integrates effortlessly with smart devices, using the free Canon Camera Connect app. Tag photos with GPS location data to map-out adventures across the globe. Those documenting solo travels can also take selfies with Self Portrait mode using the approx. 180° flip-up LCD screen for perfect positioning and composition. Also, content can be saved on Canon’s Irista cloud storage platform or synced automatically and wirelessly to PCs and Macs.

The Canon PowerShot SX740 HS will be available from the beginning of September. There’s no word on pricing, although the previous model went for around $500 AUD, so there’s a number for you to work with.

Check it out

canon powershot rear view

canon powershot camera top view

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