While most camera companies are chasing down the full-frame mirrorless goal with image sensors that fill in the 35mm film frame, FujiFilm stays true to its focus of creating retro-styled cameras with smaller sensors. Of course, the big advantage of such an approach is the ability to keep the camera priced under that $1,000 price point.
X-T30 follows up on FujiFilm’s X-T20. Just barely larger, only 0.23 inches thicker, the X-T30 also lacks the D-pad that most cameras use for navigating menus. In its place, FujiFilm has put in a joystick, which they call a “Focus Lever.” That change doesn’t affect your options—you can still adjust ISO, shutter speed, aperture, and exposure. While there is no D-pad, there is a Q-button, which FujiFilm touts as being more powerful for navigating the camera’s menus. The Q-button is strategically placed next to your thumb for quicker and easier access. The X-T30 has the same 26.1MP APS-C sensor as the X-TG3, as well as a quad-core processor, so this camera is a steal at that sub-$1000 mark. Especially when you consider that the X-T30 can shoot 4K video at 30 frames per second or 1080p at 120. You can also get up to 10-bit, 4:2:2 color via the HDMI port. It also has an increased 2.16 million AF phase detection pixels in its sensor for faster and more accurate auto-focusing. And don’t forget the low-light threshold or the Face and Eye detection. There’s plenty to make this camera your top pick.